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FOR IMMEDIATE RELEASE
HeaterMeals®
"The Meal That Heats Itself!"
Imagine a delicious hot meal, perfect for breakfast, lunch,
and dinner. A meal that goes anywhere, requires no refrigeration,
and heats itself. You've imagined HeaterMeals®. They are shelf-stable,
single-serving meals that combine patented heating technology, the
traditional canning method, and home-style cooking. HeaterMeals®
enable people to enjoy delicious, hot meals anytime, anyplace!
Here's what some folks have said about HeaterMeals® "The
Meal That Heats Itself."
"Fun to use hiking in the mountains."
Billings, Montana
"Handy, easy to prepare, convenient."
San Bernardino, California
"You have a good product here, keep it up!"
Cascade, Idaho
"Excellent for camping. Neat idea."
Terre Haute, Indiana
"Beats a cold sandwich."
Michigantown, Indiana
"Good, very good! Actually surprised me."
Bridgeport, Connecticut
"Gives me a hot meal on the road."
Batavia, New York
"It tastes too good to be enough."
Imlay, Nevada
HeaterMeals are complete, self-contained meals which come
with a generous 3/4 - pound entree, fork, napkin, salt and pepper,
as well as the unique water activated food heater separately attached
to the insulated tray. Simply pour the enclosed pouch of salt water
onto the heater pad, place the sealed meal onto the heater, and
slide the tray back into the box.
That's everything needed to prepare and enjoy a delicious,
hot meal in just minutes; whenever and wherever you are hungry.
The heater is an adaptation of the flameless ration heater
(FRH) ZestoTherm Inc. manufactures for the U.S. Army. ZestoTherm
Inc., sister company of HeaterMeals Inc., is the originator of the
heater, and has manufactured over 100 million food heaters that
are used worldwide for the military's MRE (Meal, Ready to Eat) field
ration program. Special entrees have been developed for the civilian
market.
"HeaterMeals are perfect for hunting, fishing, boating,
and camping. HeaterMeals also make excellent "brown bag"
lunches for the office or the jobsite. We see HeaterMeals as fitting
with the changing lifestyles of consumers. Anyone looking for a
delicious hot meal should give HeaterMeals a try." Drew McLandrich,
HeaterMeals Director of Marketing and Sales.
"We knew HeaterMeals were not another "me too"
product from the start. HeaterMeals change the way people eat. With
HeaterMeals you're not tied to stoves, microwaves, or fire to heat
your meal. You can heat and eat a hot meal anywhere with HeaterMeals."
continued McLandrich.
Each of the six entrees satisfy hearty appetites
· Grilled Turkey Breast, Mashed Potatoes and Gravy
· Mushroom Gravy, Mashed Potatoes and Beef
· Homestyle Chicken and Noodles in Gravy
· Green Pepper Steak with Rice
· Spaghetti with Meatballs
· Scrambled Eggs, Potatoes & Sausage
HeaterMeals do not require refrigeration. As with the traditional
canning method, HeaterMeals are cooked twice. The second cooking
occurs after the cooked food is sealed in the food tray. This creates
a shelf-life of over 18 months, at room temperature.
HeaterMeals used this proven heating method; and combined
homestyle recipes to develop a line of self-heating meals for the
Trucking Industry two years ago. Over 1,000 truck stops in 49 states
carry the heat 'n eat meals.
Now HeaterMeals are available in many grocery stores in
Indiana, Kentucky, Michigan, and Ohio at such major chains as Cub,
Foodtown, Meijer, Marsh, Spartan, SuperValu, Thriftway, Winn-Dixie
and others.
HeaterMeals may also be ordered direct from the Cincinnati,
OH headquarters by calling 800-503-4483.
"Consumers have long asked for items that save time
and foods that deliver convenience without sacrificing good taste.
HeaterMeals are a genuinely new and unique product. Afterall, no
other meal heats itself." noted Tim Zimmerman - HeaterMeals
President.
"We knew HeaterMeals were not another "me too"
product from the start. HeaterMeals change the way people eat. With
HeaterMeals you're not tied to stoves, microwaves, or fire to heat
your meal. You can heat and eat a hot meal anywhere with HeaterMeals."
continued McLandrich.
(end)
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